Jay Underwood
Brand & Style Strategist
Jay is a Brand and Style Strategist who partners with merchants and buyers to bring wear-right fashion to the men’s and boys market. For over thirty years and spending nearly a decade and a half owning multiple fashion accessible boutiques, he has honed his skills of finding and selling the right balance of fashion, trend and timeless styles. In 2017 Jay joined Creative Worldwide as Vice President and launched the Men’s and Boys line of knits and sweaters. Jay has a great love for the clothing business and he continues his passion for knitwear in new creative ways.